Case Study
Background & Mission
April 2015. Nepal is ravaged by two earthquakes that leave millions of lives in turmoil.
To help the victims, Habitat for Humanity rallied five big brands to the cause.
Idea
Home Depot, Chevrolet, Telus, Gaz Metro, and Intact Insurance each donated their airtime,
allowing their ads to be interrupted with an urgent message from the humanitarian organization.
Results
For two days, the airwaves shook in solidarity with Nepal.
The work ran on Montreal’s major radio stations.
During a single commercial break, you could hear two and even three of our spots,
this helping surprise the listeners more than once and getting our message across.
By disrupting their listening experience Habitat for Humanity was able to move audiences to act,
raising thousands of dollars towards the country's reconstruction.
English - 30 sec
Home Depot - Telus - Chevrolet
French - Radio - 30 sec
Home Depot - Chevrolet - Telus
Marketing Awards 2016 - Gold - Public Service: Radio Campaign
Communication Arts 2016 - Award of Excellence - Radio
Créa 2016 - Prix - Radio - Organisme à but non lucratif/Cause humanitaire
Published: May 2015
Client: Habitat for Humanity
Client: Habitat for Humanity
Agency: Cossette
ECD: Antoine Bécotte
CD: Anne-Claude Chenier, Janine Hopkinson
CW: Alexandre Emond-Turcotte
CD: Anne-Claude Chenier, Janine Hopkinson
CW: Alexandre Emond-Turcotte
AD: Bartolome Graziana
Sound: Apollo Studios - Francois Belanger, Pascal Desjardins
Video: Fabrice Fenoy
